PROFESSIONAL DESIGN & RELATED EXPERIENCES
CHANEL
Manager, Retail Development & Client Engagement
-
Developing and overseeing the omnichannel engagement strategy and alignment of client touchpoints for CHANEL retail through physical and digital integrations (virtual try-on, QR codes, appointment booking), virtual events, on-site merchandising, direct mail and cross-channel CRM.
-
Building the first CHANEL Owned Fragrance & Beauty (F&B) paid membership program, driving loyalty and engagement.
-
Orchestrating and executing virtual events and services, including platform development (local and global), content creation and cross-divisional collaboration, building client loyalty to the brand and resulting in triple-digit growth for those who attend.
-
Utilizing data insights to create actionable findings, impact future decision-making, and establish key client segments, evolving the consumer journey through outreach, direct mail and events in collaboration with the Client Analytics team.
-
Influencing product distribution, strategy and launch communication to support F&B expansion in the U.S.
-
Training and supporting the new and existing Field teams on CHANEL know-how and image representation.
Specialist, Retail Strategy Analyst
-
Supported communication of long-term strategy and financial performance for key internal presentations (mid-term planning, business review meetings, budget alignment, global meetings).
-
Partnered with Marketing and Account Planning to drive assortment strategy for retail locations; responsible for forecast of retail and non-retail SKUs through WAVE process.
-
Developed a strategic outlook on real estate expansion by analyzing viability of markets to support three-year real estate pipeline.
-
Managed and communicated boutique goals, key KPIs and inventory levels across the division.
Associate, Retail Development & Store Environment
-
Collaborated cross-functionally by encouraging efficient and new ways of working, managing special projects and created brand content with company-wide visibility.
-
Personal Assistant to the Head of Retail Development & Store Environment.
KENNETH COLE PRODUCTIONS
CFDA Innovation Fellow, Concept Designer
-
Designed a capsule collection of eco-conscious sport sneakers for the Kenneth Cole New York label. Developed the shoes from concept to inception.
-
Worked with the Design Services team to develop seasonal concepts - trend forecasting, graphics design, color theory and fabric research, create company-wide presentations.
-
Assisted with photo shoots for marketing and social media platforms.
3.1 PHILLIP LIM
Women’s Ready-to-Wear Design Intern
Collaborated with the Women's RTW team on the Holiday 2015, Pre- Spring 2016, and 2016 Capsule Collections. Shadowed and created mock-ups, technical flats sketches, and patterns for each season. Prepared inspiration boards, fitting room set-up, and organization of archives.
Atelier Design Intern
Worked with the Atelier studio during the Fall 2015 Women's RTW Collection. Helped with plotting patterns, sample making, technical packages, hand sewing, maintaining supplies and fabrics, and communication with factories.
RODARTE
Fall 2015 New York Fashion Week Intern
FASHION SHOW PRODUCTION, SALES & STYLING
IMG
Sponsorship Seating Volunteer, Mercedes Benz Fashion Week
AMY KIRCHEN BOUTIQUE
Assistant, Backstage Coordinator, Sales Associate
YOUR HEALTHIEST YOU
Head Stylist, Thin From Within and Go With Your Gut by Robyn Youkilis
NORDSTROM
Sales Associate
KARA KROEGER
September 2016 - September 2017
January 2015 - June 2015
February 2015
February 2013 - September 2014
May 2010 - January 2016 (Seasonal)
May 2012 - December 2012
CONTACT
kara.m.kroeger@gmail.com
PHONE
513.543.9436
LOCATION
New York, NY
SKILLS
Illustration
Technical Flats
Draping
Print Design
Adobe
Microsoft Office
EDUCATION
The Fashion School, Kent
State University
Fashion Design
Bachelor of Fine Arts
AWARDS